What is robust, high-quality content?
Thought leadership marketing is how professional service providers and consulting firms successfully demonstrate expertise to clients. Writing must be relevant to your readers’ own experiences while providing proof of deep knowledge. This means addressing the particular challenges (and potential solutions!) of doing business in a specific industry or market sector. This means providing simple, straightforward explanations of complex technologies and design methodologies.
What is robust, high-quality content?
Thought leadership marketing is how professional service providers and consulting firms successfully demonstrate expertise to clients. Writing must be relevant to your readers’ own experiences while providing proof of deep knowledge. This means addressing the particular challenges (and potential solutions!) of doing business in a specific industry or market sector. This means providing simple, straightforward explanations of complex technologies and design methodologies.
Word Munky founder, Colette Taber
Experience
To produce those desired results—sharing, subscribing, ranking, direct engagement—you have to write in relevant and specific terms about real-life applications. Word Munky founder Colette Taber brought this approach to design practices in Philadelphia and New York City: Sullivan Associates (now Martin Architectural Group), The Kling-Lindquist Partnership (later KlingStubbins), Flack + Kurtz (now part of WSP Global), and HLW International. Her writing consultancy worked with global leaders Gensler, Perkins Eastman, Gruzen Samton (now IBI Group), FXFOWLE, and 2012 AIA NYS Firm of the Year Caples Jefferson Architects.
The specialty consultants that she works with represent the very best in their areas of expertise: base building architecture and interior design, planning and engineering, owners representation and project management, and open space design.
To learn more about the evolution of Word Munky, please click here.